COURSE STRUCTURE

🔰 Module 1: Digital Marketing Fundamentals

• What is Digital Marketing
• Marketing Funnel (Awareness → Conversion)
• Platforms Overview (Google, Meta, LinkedIn)
• Buyer Persona & Targeting

👉 Outcome: Strong foundation

🌐 Module 2: Website & Landing Pages

• WordPress setup (practical)
• Landing page design (high-conversion)
• UI/UX basics
• Hosting, domain, plugins

👉 Practical: Create live website

🔍 Module 3: SEO (Search Engine Optimization)

• Keyword research
• On-page SEO
• Technical SEO
• Off-page SEO (backlinks)
• AI tools for SEO

👉 Practical: Rank a page

📢 Module 4: Google Ads (Performance Marketing)

• Search Ads
• Display Ads
• YouTube Ads
• Conversion tracking

👉 Practical: Run live campaign

📱 Module 5: Social Media Marketing

• Facebook & Instagram marketing
• LinkedIn marketing (B2B focus)
• Content strategy + calendar
• Reels & viral content strategy

👉 Practical: Manage business page

✍️ Module 6: Content Marketing & Copywriting

• Ad copywriting
• Blog writing
• Social media captions
• AI content tools

👉 Practical: Create ad creatives

📧 Module 7: Email Marketing

• Email funnels
• Lead nurturing
• Tools (Mailchimp, etc.)

👉 Practical: Build email automation

🤖 Module 8: AI Tools & Automation (🔥 USP Module)

• ChatGPT, AI tools usage
• AI for ads, content, SEO
• Chatbots setup
• CRM automation
• Lead funnel automation

👉 Practical: Build automation system

⚙️ Module 9: Marketing Automation Systems

• Funnel building
• Lead capture systems
• WhatsApp automation
• No-code tools

👉 Practical: Create full funnel

💼 Module 10: Freelancing & Career Growth

• Fiverr, Upwork setup
• Client acquisition
• Portfolio building
• Pricing strategy

👉 Outcome: Start earning

📊 Module 11: Analytics & Tracking

• Google Analytics
• Meta Pixel
• Conversion tracking
• Data-driven decisions

🎯 Module 12: Live Projects & Case Studies

• Real client projects
• Campaign optimization
• ROI tracking

👉 Outcome: Industry experience

🎓 COURSE FEATURES

• ✅ 100% Practical Training
• ✅ Live Projects
• ✅ AI + Automation Focus
• ✅ Internship Opportunity
• ✅ Certification by DigiGo
• ✅ Placement / Freelancing Support